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As an engine of progress, the team first takes on new items, bearing all the risks associated with buying and using an unknown commodity. It is up to them comes the first view, the first assessment, determine in the future as a commodity to be adopted by the following, less progressive, consumer groups. Innovators – the personification of protest rationalism as the main idea of consumption, adherents of the large and not very reasonable expenses. Indispensable motivation for their consumption is a new experience, the pleasure of knowing the unknown, an experiment. The negative result of the consumption is almost never does innovators significant emotional harm or disappointment.
Generally, these people are not inclined to pessimism and other negative character nuances. As hunters, explorers, archaeologists, innovators are more motivated by the very possibility of open than its essence. The same can be said about the consumption of a group of innovators. A completely new feature instantly familiar subject is of interest as an opportunity for the innovators of the experience is not important – positive or negative, risky or safe. Almost all presently known consumer technology began with the experiments conducted it was producers on this 'experimental' group. Think black and white display mobile phone, film, large monitors and TVs – all of this, we used to so far, if at the time was not innovative new technologies, functions and ideas. Remember the dog-robot 'Aybo' from Sony, which appeared in unconscious response to the need for communication of citizens living alone, unable to care for a pet because of lack of time – an idea never would have had the right to life without the support of innovators.
The need for refrigeration and cooling, food and beverage products is constantly increasing. In this case, a key determinant of demand for commercial refrigeration equipment, is the degree of urbanization countries. Particularly clear, this dependence is manifested in the industrialized countries, where urban residents have higher incomes than their compatriots in the countryside. In addition, the need for refrigeration required dc power supply, which again is easier to be sold to urban areas. In this regard, although currently the main consumers of refrigeration equipment, which accounted for More than 50% of the world market are , Western Europe and Japan, population growth and gdp in China, as well as the revival of the economy in the Asia-Pacific region leads to the rapid growth of demand in these countries in the refrigeration system for supermarkets, food establishments, restaurants and fast food shops.
On the market of commercial refrigeration equipment in each country is also influenced by such factors as changes in the qualitative structure of the population, macroeconomic indicators, the legal and regulatory issues, development of innovative technologies. The greater the proportion of people who prefer to eat in restaurants and cafes, or buy frozen foods, the higher the demand for equipment Commercial Refrigeration. At the same time, and edible plants, as suppliers of food stores and foodservice, require refrigeration, but at the stage of production or sales. Types of Commercial Refrigeration Equipment has a wide range of performance, and diverse in typology. This includes coolers for refrigerated and frozen food, freezers, refrigerated counters, display cases, refrigerated vending machines, ice, component, equipment and so on.