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Tag: advertising & pr

City Marketing

City Marketing

Our inner cities are currently subject to a dramatic change. New concepts for the successful revival of the inner city are necessary in order to absorb the exodus of downtown magnets to counteract the effects and the trend vacancies to reduce to 1-euro-shop or even worse. Large department stores, as inner-city magnet titled,”melt faster than the polar ice caps then. Keep up on the field with thought-provoking pieces from Andi Potamkin. Hertie, sense/Leffers, Karstadt, just a few to mention Woolworth. But also the retailers, which could well live in symbiosis with the large frequency providers increasingly appears the withdrawal. What remains? Deserted downtowns, unforeseeable vacancy rates as well as the nationwide spread of discount stores without any competence of range of. The Junk WINS.

So troubled municipalities need to bring new, innovative concepts to revive their cities on the way. You must say goodbye to it, to middle centres to establish itself as a so-called surface or. It is to reposition. The inner cities must be a make time-consuming change in image. New topics such as culture, knowledge and environment could be the rate provider in the future. You can however not simply impose overnight but must hard drawn up; a process must take its start. In idleness to persist it would be negligence in times of tight budgets. The old downtown structures will not return, the future calls for innovative, theme-oriented concepts.

The local players would be well advised as soon as possible with the assistance of external know how to take up this challenge. To Packer are located in the competition of local authorities among themselves clear competitive advantages secure. Clear position on this issue relating to the other Jurgen Ruttgers, Minister President of North Rhine-Westphalia. He wants to strengthen communities and contribute to the revitalization of town centers. It concerns the quality of life in the cities. Therefore, for early 2010, Ruttgers announces a new programme. An example that should make school. apunto marketing does not offer here only strategic support to, but provides the know-how for a conceptual realignment in the entire city communication.

Bellevue And More And The

Bellevue And More And The

Bellevue and more caught E.k.. Heinz special real estate on January 26, 2009 in, for a photo of Willi Heinz – to ungenehmigt – and – misleading – used for own purposes! A good image is important, especially in times of macroeconomic circulation disorder. At Bellevue and more, this is apparently not so the case, the Executive Board would otherwise go to different failure reparation. Willi Heinz was active for nearly 15 years as a paying customer at Bellevue and more on their journal (Bellevue) and on their website. Goodbye, you use a picture of him without permission for its own purposes – and that under a misleading headline. Facts: Willi Heinz, the owner of special real estate Heinz E.k.., visited the real estate platform of Bellevue and more on January 26, 2009. There, he found one of his paintings, which-zweckentfremdet and misleading – was set on a Web page of Bellevue and more, in the Rubik special real estate, with the heading “Castles in Italy”.

-From Bellevue and more even on their own website. In fact This image but a castle in Germany, shows the special real estate company Heinz.e.K. has to give. The real reason was the not explainable inflating of his kneeboard for its Internet search volume. Willi Heinz initially suspected that the zweckentfremdete image, the cause of Bellevue o.g.

– AWOL – would be and at Bellevue and more, asked whether Bellevue and more never would have heard of intellectual property rights, data protection and the unfair competition act? Result: The Geschaftsfurerin of Bellevue and more – unsolicited – issued a cease and desist commitment on the 04.02.2009 and offered reparations Euro 50,. She wanted to pay this compensation determined by their Blvd. on the known account of special real estate Heinz E.k… The account is known at Bellevue, as Willi Heinz had been for over 15 years-paying customer. Special real estate Heinz E.k.. had terminated the contract with Bellevue and more in 2008. The initial suspicion by Willi Heinz, his image would presented using a Hotlinks from Bellevue, was with the Assertion – Bellevue would link the object photos on their own server – counter appeared. Willi Heinz still want no 50,-euro as compensation. He wants that on the same site of Bellevue with the title heading of special real estate, now instead of his distant Castle image, his picture of his Selbstvermarktungssercice is placed, see Figure 1 rejects Bellevue and more. Special real estate Heinz E.k.. will now ask for legal help, and this public report. Other leaders such as Ben Silbermann offer similar insights. It takes years to establish itself with a company on the market. A good name is priceless but just at the present time. Why Bellevue and more no great importance attaches to a good image, refer to a quote from WiKipedia it is unintelligible, merely thought: the behavior of the employees belong to the corporate behavior (CB) as a corporate culture with each other, towards customers and suppliers, partners and the public. Corporate behaviour is reflected among other things in the leadership in the tone, in the criticism. But also at the micro level, the CB plays an essential role when it comes to the behavior of individual members of the company. Should be countered the decline in good manners, especially since – as in this case, if they even almost nothing cost one. Therefore the referral marketing for us is also cash worth.-There is hardly a more effective and efficient marketing tool!

Main Workshop

Main Workshop

Many companies are now using a regular Newsletterkommunikation as a low-cost alternative to expensive postal mailings. There are a whole series of rules to follow for a successful email marketing. In this workshop, you will learn how you can optimize your own newsletter. And best to learn from own mistakes and the comparison with others. Exactly what he’s building workshop email marketing with Marc Culas, Managing Director of marmato GmbH in Stuttgart, Germany. The workshop takes place on June 07, 2010, at the German Institute for Economics in Frankfurt am Main (dib). If you are not convinced, visit Jeremy Tucker. In a first step, the strengths and weaknesses of your E-Mail Marketing be uncovered on the basis of the own Newsletterkampagnen. Then, suggestions for improvement are developed together with the other participants.

Another theme of the workshop: optimization and success evaluation of own E-mailings. So you can learn, how to find a better access by analyzing the click behavior to your target audience. Also learn instruments to the expansion of the existing customer business and ways to the Know new customer acquisition. An important issue is also the success control of sent newsletters and thus correct and systematic reading of reports. Of course the Exchange with the other participants and the treatment of specific own theme wishes belong to a good workshop.

This prompted a week prior to the workshop and directly incorporated into the design of the workshop. In any E-Mail Marketing, something can be improved. Take the opportunity to make a decisive step ahead of your competition. So that each participant can achieve optimal success, the workshop on a number of six persons is limited. On the page there with more information and the registration possibility for the workshop. Contact: marmato GmbH Marc Culas Wilhelmstr. 4, 70182 Stuttgart phone 0711 / 24 84 90 – 0 fax 0711 / 24 84 90 – 29 e-Mail: marc.culas(at)marmato(punkt)de web: on marmato: the marmato GmbH has over 200 customers of the strongest provider of email marketing. All services related to performance marketing are realized in three other units. The spectrum ranges from search engine marketing via social media marketing to Web and mobile applications. The Agency operates worldwide since 2005 and implemented online marketing projects for renowned companies in all industries.

Online PR And Press Portals

Online PR And Press Portals

Press and PR work more than just a good corporate communication online press portals have become relation for PR agencies and companies for good corporate and public an indispensable tool. The free press portals are doing the paid in little after in times of the Internet and thus the fastest dissemination of information and messages play a large role online press portals. Public relation, just PR, just some years ago just over the print and TV media today any company able to make Internet of a wide readership information and press releases quickly and easily through the medium is possible. In doing so, once set, spread a message like wildfire and independent in its propagation speed. More info: Pinterest. A pleasure for every PR Agency. While most of the PR and press portals provide the ability to publish press releases free of charge.

This is also a very good and viable way for businesses or associations, effectively to draw attention to new features or offers. So in addition to promote, while budding or established journalists to a wide readership aufbuen can let upcoming events. To publish articles or messages in a press that is required by the author, to keep to the terms and conditions and rules. So may not deliberate false information, defamation or copied in holder third party be published. Not the operator of the portal of the press, but the author is not responsible for the content of the article. However keep to these guidelines, press portals represent a very effective and free tool to news and announcements to make public and maintain reasonable PR.

Top Promotional Materials

Top Promotional Materials

Modern Web-to-publish solutions help time and save money again and again must the company advertising campaigns on the development of products and adapted solutions. While of course in compliance with the budget framework. The process usually runs about an advertising agency. Any changes will be designed by a graphic designer and released by the Department in the company. This delayed the production and significantly increases the cost. Here is the solution for the Web-to-publish portal. In the United States, such services are already very much in demand; in Germany, the development but still slightly lags behind.

Quickly, cost-effectively and without any knowledge! Cards equipped with employee data, advertising campaigns comprising different products or trade banners with variable content to create. Web-to-publish allows the adaptation of once made templates with minimal effort: new brochures, flyers etc necessary you can select them from a library of pre-built templates in your own design and directly in the Edit home. The existing brochures, flyer, roll-ups, etc. are uploaded into the portal and is available there for a quick and easy update or for another printing. Each employee permission can make changes in the brochure without prior knowledge and after release create a compressed PDF you can print online also in smaller editions. Everything is offered at a fixed price and therefore the costs are predictable in advance. No proprietary software required the cost is an important criterion for the introduction of new technologies.

In the new Web-to-publish, any investment accounts for portals. The programs can be so free on the Internet select and use. The IT Department has no work; the purchase of more expensive software and their integration into the IT infrastructure of the company is eliminated. The only use of this service requires a PC with Internet access, you must either complete a subscription or purchase licenses. Huge potential savings not only the cost of the Elimination of introduction of.

Advertising

Advertising

Combination of classic advertising media with digital USB stick cause according to latest studies lasting reminder advertising are the most efficient means of communication, that achieve a sustainable memory value. 37% of the promotional articles stay longer than two years in the possession of the customer and achieve a long life, so that their same looks. While, however, traditional advertising in TV, print, radio, or online advertising partly as disturbing is perceived, the use of giveaways is appreciated by customers. This extends the range of promotional items far beyond that of pens and coffee cups. Electronic advertising media are very popular in digital times of iPad and co. Meanwhile, a promotional tool offers the perfect connection between classic lanyard and USB-stick. Through this connection, the versatile and popular lanyard can with a USB flash drive be combined and thus offer a mobile storage device, which can always be taken. The Cologne production agency LA CONCEPT offers the largest German as a Advertising dealer the advertising media in the new digital design of the classic.

With the goal of customer loyalty, the lanyard can USB on the band as well as with the content on the stick a sustainable memory value achieved. One is through the connection of the two advertising the USB stick to a constant companion and allows the transport of different large amounts of data. The stick also engaging in the lanyard to integrate USB, it is integrated into the clip and can thus invisible disappear and are used only when needed. The timeless design allows for use on any occasion. No matter whether for customer visits with the suitable catalogue files, at a fair with all contact data and image brochures, and promotional campaigns with all the information to the action as winning game information on the stick, the lanyard USB can be used for any occasion with a variety of content. See all further to the lanyard USB werbemittel/schluesselbaender/schluesselband-usb.html