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Month: July 2016

Diplomacy

Diplomacy

So that it, in every sense of the power may be considered representative of the team – at least in the recent past. And hardly be regarded as being ignorant. But given the difficult situation in which is now in the process of settlement, the visit and the statements of M. Kolerov and A. Kochetkov, made in Stepanakert, the gain is somewhat different, special meaning. … Much yet found outside of this review.

But The situation today is such that sometimes it is difficult to determine where he, the limit of possibility. Of course, it makes sense to separate and go to the topic of the Armenian-Turkish dialogue, to the Turks resumed their attempt to link the normalization relations with Yerevan, the process of settlement of the Karabakh-Azerbaijan conflict. We could talk about that infamous "football diplomacy" in the region is still alive. And even gives some little steps forward in its development! And how. New Foreign Minister Ahmet Davutoglu, for example, recently noted the statement, saying that Ankara is waiting for autumn to visit the Armenian President Serzh Sargsyan! And, it turns out, only … Back to Football match between Turkey and Armenia sobrnymi! But today in Yerevan on a larger (from Turkey) and one more does not count. Or, for example – with all that in fact re-elected president of Iran M. Ahmadinejad, has expressed many the view that the Americans will have hard times, have specific responsibility for many suggestions and remarks, Iranian, even between the U.S.

and Iran planned to "football diplomacy"! As reported on June 11, it turns out, football teams these countries will be attending this year's two friendly matches. First, the team will meet October 10 in Tehran, and then on November 14 in Los Angeles. The agreement was reached heads of football federations of countries as a result of negotiations in the Bahamas. The initiative to hold friendly games came from the American side. The last time teams met during the World Cup in 1998 and then celebrated the success of Iranians – 2:1. So in our region seems to be "Football diplomacy" is catching on. Well, even so – a passion that diplomacy would not lead to "otfubolivaniyu" real and serious challenges and threats looming over the region.

Spain Marketing

Spain Marketing

A basic principle of the publicity is the active search of the client. For that reason, the advertising actions in communities of great amount of inhabitants, will be always greater than what it is spent in regions where there are less potential consumers. In other words, the advertising one always is going to want to be where she is people. And today people are online. The changes in the social habits cause that Internet marks the tendency as far as growth. That is to say, Internet like means, has shown to lustrum an exponential growth in the last. In fact, 70% of the public in Spain already consume digital contents.

The supply of products and services in this support has grown and will continue growing, and consequently, marketing online also will grow. The changes in you rule of behavior of the people can be seen from a sociological perspective. In average, the young people and adolescents spend more time online than watching television. And if we removed the account from how many hours per day we passed online or because we are in the work, or by pleasing, or connected from our moving body we will realize that surpasses much by the time which we happened reading the newspaper of paper we do if it or what we are watching television. The numbers are overwhelming. According to a carried out study by the University of Navarre, in Spain, four of each ten adolescents and children it has his own page of Internet, or generates contents somehow digital. And formidable a 70% belong to some social network. Further on that we develop or we commercialize products for this specific segment, already we can see with clarity by where the tendency comes from the publicity of the next lustrum: marketing online, movable marketing and social marketing.

The work of the CATHEDRAL has been complejizado. No longer it is sufficient, although yes it is necessary, to try to obtain a good positioning Web. Now it is necessary to be in the Internet, to mark presence, to belong with our possible clients to some type of community. For that reason, who makes CATHEDRAL, at the same time as it must optimize the site to obtain all that comes for a long time doing, and that it will result, for example, in better pagerank, or in an increase in the positions in Alexa as I marry, also must interact with the public, the consumers. We think about the publicity of century XX. Somebody put a warning in a magazine, for example, and already it is. Aim of the advertising action. From it is not necessary here much more to do, that to measure the result of the action. Marketing online, and social marketing, however, allows us to obtain a much more fluid relation with our public, in real time. We cannot, consequently, not know the repercussions of our advertising actions, because the same users will let it to us know. Often the anthropologists like to say that the man is a social being. And now, from the solitude of his laptop or his nettop, or until from its moving body, is connected with hundreds or thousands of other users. And we, like publicists, want to be there.