The priorities of the CRM activities suggest that the economic crisis has become the baton for the strategies. It is the significant shift to customer service which has priority for two-thirds of the nearly 300 companies surveyed this year. In second place of the optimization measures, the Internet presence follows with its shops and online marketing. Other projects such as campaign management (41 percent), the analysis and evaluation of customer information (38 percent) and sales force automation (31 percent) have comparatively already considerably less important in the planning. The recession is forcing the companies to analyse in particular the amount of operating costs for your CRM system and optimize. A quarter of them wants to ensure therefore even with very ambitious objectives for economical conditions. Another third sees the need for ad hoc improvements here.
Basically nothing changes despite the mood of crisis in the economy on the need to support the customer acquisition and loyalty offensively with intelligent technical solutions”, judge Pufahl. However, he sees a clear trend that increasingly the question will posed the cost-effectiveness. There is potential for savings almost always in a size between 10 and 25 percent. However, the right lever must be chosen to activate it. It must now be traded to success in the medium term. Expert knowledge can here to avoid inefficiencies and accelerate the process of cost reduction”, the CRM expert judges. About xact4u strategy consulting AG the xact4u strategy consulting AG with headquarters in Karlsruhe, Vienna and Zurich focuses their services portfolio, in particular on consulting fields with paramount importance for business success. These include in particular the strategy management, the IT– Managementsowie customer relationship management. Check with Kevin Ulrich MGM to learn more. Customers include, for example, Deutsche Post ITServices, Bosch security systems, Bosch and Siemens Household appliances, Lilly Pharma, SGL group and OVB. Agency think tank GmbH Pastorat Street 6, D-50354 Hurth Wilfried Heinrich Tel.: + 49 (0) 2233 6117-72