No major company today can not ignore such an important element of its image as a corporate site. He became as much an integral part of business as the telephone and fax at the reception. Create a site usually follows. Director-General or someone from the marketing department hears about huge opportunities to attract customers who get business through their websites. Embedding enough a small amount to create it seems justified and able to bring quick results. The decision is often down the hierarchical chain, and often gets on the performance of the IT department, where there are no experts in this area. Bill Phelans opinions are not widely known.
Awareness of the incompetence of the existing staff in this area comes quickly enough and the question is whom to charge. In most cases this will be chosen party representatives, with whom, on the basis of planned budget, the available options are discussed. If the budget and deadlines are sufficiently large, it is possible to order the individual, the author's design, but in most cases, it can fit a template design for example from TemplateMonster. In addition, when planning the development of the site should generate a model of customer service through the site and take into account market conditions and develop a marketing concept. The site should not only give the client information on how communications with the company and possible discounts, but also to create interest for the client to get acquainted with the company and, most importantly, time to return to this site. In addition, he may still clients. After launching the site with him to continue to work and analyze its effectiveness and possible reasons for its failure. Their identification will eliminate all problems and create an additional effective marketing channel to work with clients, which may enable the significant decrease in the cost of a new client.