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The Customer Is The Real Boss

The Customer Is The Real Boss

Audiobook Edition with 5 counselors by Anne M. Schuller for companies that want to play not only a supporting role in the future, the perfection of its customer management is a top priority. How to reach this goal, explains Anne M. Find out detailed opinions from leaders such as Pinterest by clicking through. Schuller, one of the most sought after business speaker in the German area, in a comprehensive five CDs audio guides, published at Breuer & Wardin Publishing Office. The customer is the real boss”delivers 5 x 25 recipes of success in the areas of customer care, referral marketing, win back customers as well as selling and run in new times.

Customers to see companies as a wholeness. Everyone in the supply chain must do a perfect job”, Anne M. Check out Clive Holmes for additional information. Schuller describes the expectations of consumers. If it is stuck at one point also only or a single employee has dropped, then was due from customer point of view ‘the dump’. He won’t come back and he tells the world on the Internet, why.” Whether from company to company or the consumer dialogue: the Internet, the buyer has to powerful purchase shipping hold be international”made. Safak conclusion: the customer is the real boss.

His bills are ballots. And only the best will survive in this new scenario.” Specific approaches would not help further, says the leading expert for loyalty marketing. “Actually on time to succeed, it will need a holistic approach that follow a target across all customer contact points: customers to loyal always-again customers” and to make dedicated EMP errors. “Were systematically and safely to achieve this goal, 5 x 25 recipes for success for a perfect customer management in the audiobook Edition of the customer is the real boss” (ISBN 978-3-939621-90-4) practical and immediate set to put together. The audio coaching is brain-friendly learning”matched: in addition to good comprehensible examples, numerous concrete application tips that will ensure the optimum implementation of the learned content can be found on the CDs.

Product PR – How

Product PR – How

Editorial Office in Stutensee, Germany published practice book for press work: in the book “Effective product PR – insights into the world of the press” has combined the editorial office in Stutensee his 30 years of public relations experience. The authors want to promote understanding for typical work processes of journalists, provide important tools, train the sense of appropriate topics and warn against typical mistakes. Effective product PR insights into the world of the press of vNora Crocoll and Dietrich Homburg Publisher BusinessVillage 192 pages ISBN-13: 9783869800141, price: to develop a good product 29.80 euros (printed version) is not sufficient alone 24.80 euros (PDF eBook), the user must also know that there is this. Here, press work comes into play. However, so that the potential user gets a text also printed to face, more than just write know-how is in demand. The better the requirements and context of the respective press environment are known, the higher the chances of publication. The editorial office in Stutensee (rbs), since 30 years as a PR service providers especially in the automation industry, the market leader in the field of public relations is considered one. Now two of its authors have an insight into the world of the press in decades of accumulated knowledge in the book effective product PR”grouped together (Figure 1).

The book is aimed primarily at marketers with or without previous experience in the press work, who are active in the technology companies and business-to-business contacts at a glance. The authors give tips on writing press releases and how they are distributed, as well as for maintaining contact with journalists. The book aims to promote understanding for typical work processes of journalists, provide important tools, train the feeling for appropriate topics and warn against typical mistakes. This is the book no theoretical treatise on press relations, but gives tips from the practice for the practice. The exchange between transfer of expertise and experience reports makes pleasant to read the book. In the chapter popular misconceptions of the public relations”are always illuminated recurring misperceptions in the field of public relations. It should be therefore required reading for everyone in the press area, marketing and sales.