A basic principle of the publicity is the active search of the client. For that reason, the advertising actions in communities of great amount of inhabitants, will be always greater than what it is spent in regions where there are less potential consumers. In other words, the advertising one always is going to want to be where she is people. And today people are online. The changes in the social habits cause that Internet marks the tendency as far as growth. That is to say, Internet like means, has shown to lustrum an exponential growth in the last. In fact, 70% of the public in Spain already consume digital contents.
The supply of products and services in this support has grown and will continue growing, and consequently, marketing online also will grow. The changes in you rule of behavior of the people can be seen from a sociological perspective. In average, the young people and adolescents spend more time online than watching television. And if we removed the account from how many hours per day we passed online or because we are in the work, or by pleasing, or connected from our moving body we will realize that surpasses much by the time which we happened reading the newspaper of paper we do if it or what we are watching television. The numbers are overwhelming. According to a carried out study by the University of Navarre, in Spain, four of each ten adolescents and children it has his own page of Internet, or generates contents somehow digital. And formidable a 70% belong to some social network. Further on that we develop or we commercialize products for this specific segment, already we can see with clarity by where the tendency comes from the publicity of the next lustrum: marketing online, movable marketing and social marketing.
The work of the CATHEDRAL has been complejizado. No longer it is sufficient, although yes it is necessary, to try to obtain a good positioning Web. Now it is necessary to be in the Internet, to mark presence, to belong with our possible clients to some type of community. For that reason, who makes CATHEDRAL, at the same time as it must optimize the site to obtain all that comes for a long time doing, and that it will result, for example, in better pagerank, or in an increase in the positions in Alexa as I marry, also must interact with the public, the consumers. We think about the publicity of century XX. Somebody put a warning in a magazine, for example, and already it is. Aim of the advertising action. From it is not necessary here much more to do, that to measure the result of the action. Marketing online, and social marketing, however, allows us to obtain a much more fluid relation with our public, in real time. We cannot, consequently, not know the repercussions of our advertising actions, because the same users will let it to us know. Often the anthropologists like to say that the man is a social being. And now, from the solitude of his laptop or his nettop, or until from its moving body, is connected with hundreds or thousands of other users. And we, like publicists, want to be there.