In some niche markets, social aggregators, opinion leaders, social bookmarks tend to generate in the future, if not much traffic, if possible as many leads as traffic from general search engines. That is why the search engine optimization activity to be opened gradually to other fields to ensure its objective is simply to go and meet quality traffic to your website, wherever it can find. It is from this perspective more global than we can see a number of trends that are gaining more weight in the mix of activities that companies should develop online marketing for maximum visibility on the Internet: Social Networking or Social Media Optimization ( SMO): we understand the social network optimization and public relations at the company online. The Web 2.0 model is the empowerment of the individual who, taking advantage of propagation that enables the Network, you can generate statements of opinion and influence the purchasing decisions of others. Properly manage the company's presence on social networks, taking care of your corporate reputation online and encourage positive states of opinion towards your brand and product offerings and services must become a priority objective in the medium term. Domain Reputation: concepts like TrustRank or multiple models that are emerging by which search engines will consider the situation of a particular domain in the ecosystem of the Web, your links, history and post-search behavior users and their opinion regarding the calculation of traditional significance narrow the scope by which certain professional search engine optimization has focused on taking advantage of weaknesses of the algorithms in their favor and open a new scenario in which the identification genuine interests of the audience and efficient response by firms will weigh more when it comes to award more visibility to those websites that really deserve it.