Before we pruned to begin with the promotion of our product, service, page Web, blog, etc; it is necessary to define it correctly. That it is to define it. Then, it is to realise a previous plan to follow, clearly identifying the forms, means and the objectives to obtain. That it is a Campaign of Promotion? It is possible to be defined as all the set of strategic operations that we will take to end to secure a certain objective. It is necessary to distinguish the Campaigns of Promotion of losPlanes of Promotion. Whereas the campaigns look for short term results or in periods of time rather reduced, the Plan of looks for it in the long term to Promotion. Really, the Plan of Promotion would be made up of a set of campaigns.
To establish objectives the objectives of each campaign do not have so that to be measured in sales or income. Perhaps they are focused to increase the number of visits, the one of subscribers, to obtain more auspiciantes, or any goal that can be persecuted. Of course, that all of them will lead towards the main one final mission that is the one to increase our income. Order of objectives to consider Although does not exist a formula that the order of promotion campaigns says to us which we must realise, I consider that the following order is the adapted one to be able to develop any business successfully: 1-Campaign to generate more visits: The first step is without a doubt to realise a campaign with the aim of obtaining good qualified traffic. In addition, like it is verified that almost the total of the people does not buy in its first visit to a site, is necessary to take measures that persecute the objective to make return to that visitor, that is to say, fidelizar it. 2-for obtaining more prospectuses: The second step would be to realise a campaign with the purpose of to increase our subscribers.
After to only secure a good list of subscribers, it is the moment for trying the sales, since it is much more easy to sell active subscribers that to new visitors. 3-for reaching more sales: It is here just where we will focus the campaign in the sales. Hundreds can be taken from measures stops the promotion, but always I recommend to concentrate in the benefits and more benefits of our products and/or services. 4-for creating an image of mark or branding: In this case our objective will be to spread our mark and to obtain that it identifies it to the public with certain values. This objective usually is reached in the long term, because it requires more exposure time These field targets are those that I consider more important to carry out. They can altogether be realised of a one or, although I recommend that when we are beginning with a business or it deals with a product or new service, are realised of a one per time and in that order. Also you can see these Tricks To multiply your Sales Online original Author and source of the article.