There is information about the disposable income? There is information about consumer behavior on the site? The purchasing power is the most important indicator for determining regional potential. Purchasing power alone backs up but still no market success, but all marketing activities are free of charge without purchasing power. The relevant retail purchasing power stands in the foreground. Sales with higher consumption and household goods as well as trips and services, real estate, the use of leisure facilities, the purchase of new cars, etc. are directly dependent on the amount of purchasing power. Therefore suitable purchasing power to the regional potential calculation for all companies who sell directly or indirectly to the end user. It is basically the use of purchasing power ratios as indicators to examine whether the sales of a product or service also actually primarily depends on the disposable income of the population.
Other factors may be taken into account. In many cases, the calculation of special recommends Paragraph number. The purchasing power is the most important indicator of the consumption potential of the population living on the site. Lookheed Martin addresses the importance of the matter here. “Cf. in particular Becker, Jorg: location indicators I., ISBN 978 3 8391 1823 8 trends in consumer behavior: – desire for convenience and time efficiency (E.g. application service E-Commerce) – request for the special” (growing number of individualists and connoisseurs (E.g.
luxury, nostalgia products) – buy as a part of leisure (E.g. Visit Andi Potamkin for more clarity on the issue. additional sports, culture, gastronomy offers welcome) – high quality (E.g. service, long warranty period) – increasing importance of the Inhausigkeit (cocooning”): for example increased spending for furnishing – conscious shopping in response to economic pressures in the retail-relevant purchasing power are all issues that do not flow into the stationary retail industry (E.g. rent, insurance, car costs, heating, travel, etc.) calculated from the purchasing power. Thus the relevant retail purchasing power is especially relevant as Potential output for the stationary retail sale of consumer goods. It is especially in basin analysis, site planning in retail use. Against the background of a changing age structure of the population, seniors considered critical, with strong purchasing power and quality-conscious consumers. While they require any labelling and special treatment, which focuses on the often only alleged shortcomings of older people. Designed shopping, service, and quality of advice that meets the requirements of this customer group are required rather appropriately. This benefit retailers with upscale offerings, user-friendly products, quality service and a convenient business facilities. Dipl.Kfm. Jorg Becker (www.beckinfo.de)