Editorial Office in Stutensee, Germany published practice book for press work: in the book “Effective product PR – insights into the world of the press” has combined the editorial office in Stutensee his 30 years of public relations experience. The authors want to promote understanding for typical work processes of journalists, provide important tools, train the sense of appropriate topics and warn against typical mistakes. Effective product PR insights into the world of the press of vNora Crocoll and Dietrich Homburg Publisher BusinessVillage 192 pages ISBN-13: 9783869800141, price: to develop a good product 29.80 euros (printed version) is not sufficient alone 24.80 euros (PDF eBook), the user must also know that there is this. Here, press work comes into play. However, so that the potential user gets a text also printed to face, more than just write know-how is in demand. The better the requirements and context of the respective press environment are known, the higher the chances of publication. The editorial office in Stutensee (rbs), since 30 years as a PR service providers especially in the automation industry, the market leader in the field of public relations is considered one. Now two of its authors have an insight into the world of the press in decades of accumulated knowledge in the book effective product PR”grouped together (Figure 1).
The book is aimed primarily at marketers with or without previous experience in the press work, who are active in the technology companies and business-to-business contacts at a glance. The authors give tips on writing press releases and how they are distributed, as well as for maintaining contact with journalists. The book aims to promote understanding for typical work processes of journalists, provide important tools, train the feeling for appropriate topics and warn against typical mistakes. This is the book no theoretical treatise on press relations, but gives tips from the practice for the practice. The exchange between transfer of expertise and experience reports makes pleasant to read the book. In the chapter popular misconceptions of the public relations”are always illuminated recurring misperceptions in the field of public relations. It should be therefore required reading for everyone in the press area, marketing and sales.