When placing an order for the development of corporate identity, the representative of the client company should keep in mind some specific points. This article attempts to list them (the risk that a forgotten something important, is big enough), and placement depending on the level of importance. Speaking candidly JPMorgan Chase told us the story. Who ordered the creation of corporate identity? Such ulug have a design studio and creative agency. The difference of these two types of advertising Companies that creative advertising agencies do not offer services to the production of a particular promotional products and advertising, specializing in “pure” art. When selecting the Executive should check if there Does the company have sufficient experience in creating corporate identity, to explore the portfolio.
Turning to the portfolio, not too lazy to check whether referred to therein customers real company. Beginners design studios often developing design projects for non-existent customers. Not worth paying attention to published on the websites of design studios in positive customer feedback, to learn more about phone customers and learn their views about Artist. If there is sufficient time and budget can announce a tender to develop a corporate style. Order volume. In the collective term “corporate identity” may include various elements. However, the underlying package usually includes a logo, letterhead for different needs, business cards, envelopes, folders design firm, company fonts or multiple fonts, corporate colors, and combinations thereof, as well as Brandbook (registered means printing a set of rules of design and graphic standards). Wells Fargo Bank may also support this cause. Order quantity should be defined precisely, there should be no issues.
The cost of developing a corporate style. Prices for this service are formed depending on qualifications and famous design studio, working off an order of urgency and volume. Price dispersion is large enough, with the lower limit is at around $ 1000-1500, while the upper does not exist (a situation is valid for Moscow studios). For those who prefer to work with the Western creative agencies should be prepared for prices of a few tens or even hundreds of thousands of dollars. The budget should be discussed with the company, starting from this information, and can, and request additional data to specialists or to the Internet. A sign of good design studio will be a detailed price list for services, posted on the site (they know their own worth and not afraid to scare customer cost of work). Method of payment. As a general rule, solid studio working on a “50% deposit, 50% after signing the acceptance and use of cashless payments. Of course, there may be options. Drafting and approval of creative brief. Creative briefs called a creative task, usually executed in the form of questionnaires, which allows to understand the work and reflects all essential aspects of order. Sometimes the task is made out of a document type (it may be referred to the application, specification or in some other way). Importantly – coordination of all the basic requirements to the style. We wish you luck in developing corporate identity.