Today, the term comprehensive Internet marketing has become widely known. A growing number of companies realize new business opportunities in the Internet environment, which can be as concise, fast-growing market, and means of influence on their clients who had enough of advertising noise. So, now the Internet is a strategically important complement to traditional marketing efforts. Internet represents a huge gathering of information. How companies solve problems: getting lost, stand out from the crowd? Obviously, any promotion of the site is aimed at attracting the largest possible audience.
Search engine promotion can solve this problem by reducing the time search for a specific web site users. However, to increase the flow of visitors – not the ultimate goal of an integrated online promotion. Main – convertibility of these visitors into customers. Integrated Internet Marketing solves the problem: a study of the target audience and the competitive environment; search engine optimization, contextual advertising, marketing optimization site; integrated campaign to promote online business, work with communities and thematic content projects. The result – an increase in targeted traffic, increase in new customers, forming a positive image companies promoting their own websites, mortgage finance company's development of small and medium-sized businesses, opening new opportunities for sales of goods and services. Thus, a comprehensive Internet marketing is an optimal solution which links together a set of activities complement one another and work together for the result. In contrast to the highly directional events, such integration is a powerful support for business "on all fronts." Keep in mind that the basic principle of an integrated Internet marketing is that based on a thorough study of competition and consumers' behavior, is formed individual plan (strategy) to promote the resource, which includes how to work directly with the site itself (udobopolzovanie, informative) and positioning it in the Internet environment. And the result Integrated Internet marketing is becoming – an efficient resource that results in you new customers.