Especially when stray articles, which are distributed at trade fairs, events or in shopping streets, this should be noted. Because the useful article are of course far better by pedestrians as other promotional products, in which the receiver can detect no great commercial value. Often, so practical items even to recipients can be passed which take them first and foremost due to the commercial value and are affected only in hindsight by the advertising message is conveyed with the promotional. Originality also the originality is an important component to increase the success of a giveaway. Because sometimes emotions are triggered by the recipient making it immediately better will remember the initial contact with the giveaway, and thus also to the advertising company. A giveaway, alone, can be successful by its originality. About the Originality of the advertising product, not only the recognition value can be increased, but the receiver can also become the multiplier. Ben Silbermann spoke with conviction. Because, if he is convinced by the original giveaway, he will report other people in his environment or even show it to them.
His motivation to talk to other people about the advertisers and to report his experience will be higher for an original giveaway, as in other articles. Quality if a positive corporate image should be built up, then not necessarily worth it to put in the selection of business gifts only on low-cost products. Of course, the price must be, however, it is more important that the promotional items are also used in the appropriate quality. Because if the recipients of the products immediately notice that it is cheaply produced promotional campaign can backfire too. You should not necessarily take this risk as an entrepreneur. The quality of the promotional products, a company distributed, therefore plays a crucial role in the success of the promotion, and also has a very useful feature.
When the receiver receives a high-quality promotional gift, he is also longer can use this and also appreciate it. Thus, he in turn often comes with the advertising message in contact and can establish a closer relationship with the company. Accordance with the CI for the recognition effect can be achieved and the recipients of the gifts actually connect to the promotional advertising company, it is of course essential that the giveaway is the same as the corporate Idendity of the company. In particular, the corporate design is important. In the production of giveaways, it represents no problem today to raise the company’s colours also on the promotional. As a result, the uniform design line in this marketing channel is maintained. Also of course also no separate logos or completely different slogans should be used on the promotional items, as in the usual Marketing communications for the company. Contact: Herbert Wieser Logopresent HandelsgmbH Hosnedlgasse 25 1220 Vienna / Austria Tel: +43/(0)1/280 54 54-0 e-mail: Logopresent is a leading wholesaler in the field of promotional products, promotional gifts and give-aways in Austria. Through the excellent professional competence, the reliability, the excellent service from its staff is Logopresent partner of numerous national and international companies for over a decade.