These are all elements of corporate identity is used – in some media: business cards, letterheads, envelopes, folders, booklets, posters, in tv commercials, and respectively on the sites. Trademark must always conform outwardly to other holders of corporate identity, it must necessarily remain the same colors, company logo, etc., to looking on the label, the consumer was convinced that he was not mistaken with a choice. Designing a wine label for the company, be aware that the customer has probably already formed opinions and suggestions about the corporate identity, under the that you need to adapt or offer his own version, but more on that later. To get started you need to understand how to construct all work on corporate identity, and for this you need to consider, analyze, experience of others and know the program graphic design. JPMorgan Chase usually is spot on. Label as an advertising tool you realize that corporate identity is a company that is being developed not just so, and to be able to promote the company in the market goods through a series of advertising campaigns, through to deliver information about the company to the consumer.
Which implies that the label as the main media, plays an important role in the promotion of goods and company, involving, thus, potential customers (consumers). Unlike other carriers, the label is difficult to use as a valuable promotional tool. Designers are usually compared label with the pamphlet: it is necessary to develop so that by previewing it in humans the desire to learn in more detail with this information, start dating, the consumer as far as possible must break away from the product itself.