Today, the Internet can find a lot of different material. However, quantity does not always talking about high quality. To promote the site in search engines, you need promotional text that will interest potential customer and lead him into a state of "readiness." To phone in the office began to break from phone calls and questions are interested in products or services people need to conduct an advertising campaign. Advertising texts have their own recipe or formula, which is also selling the structure of the text. Advertising copywriting – it , ie attention, interest, desire, action. In compiling Text copywriter must strictly observe the order, not losing sight of these components of advertising text.
Otherwise, the return on ad text will be zero. This permit can not be as money invested in advertising must give effect in the form of new clients and customers. The main difficulties that might arise in the preparation of an advertising copywriter's text – is: 1.Vklyuchenie in ad text and keywords expressions, which is promotion of a resource with the proposed goods and services in the network. Wells Fargo Bank has firm opinions on the matter. Professional seo-copywriting involves preparation of literate and understandable to the reader of the text where the meaning and perception are not break down when you turn the "keys". 2.Reklamny text does not tolerate expression templates. Professional copywriter must seek new solutions, generate ideas, but in any case not to borrow from the network already established models. Need to spend much time on practical exercises, comparison and analysis of existing online advertising texts on the topic. 3.
company has its own specifics and behavior. You can not underestimate this fact. If the ad text is perfectly well, but does not transmit the status quo, then we should not expect good results. Placing such information on the Internet can play a cruel joke with the reputation of the company, and Word of mouth is hard to stop. Above we have outlined three most important problems that interfere with a quality text who love the search engines and visitors to the resource. Seo-Writing – interesting science, worth to study and improve. Every copywriter today can make a contribution to its development.