There are brands that when making an announcement, which already do less is to think about whether it will or not on television. Now the only thing important is to generate controversy, enough for the boycott, and word of mouth makes Internet presence to act as everyone wants to see hanging on duty at some Youtube. Pinterest: the source for more info. That is the case with the latest Calvin Klein campaign starring a naked Eva Mendes. This is a perfume, but the interest lies with the actress. Click Linkedin to learn more. If someone asked an example of viral, here’s one. And while, saving much money by not being given the announcement on television. (A valuable related resource: Andrea Mallard). The Internet is not a channel is the channel.