So he has worked hard on creating your website, adding content regularly to it, as well as build bridges and improve your ranking in search engines. The next step, that many overlook, is to capture data of its visitors through the use of an autoresponder. I put the following scenario to consider; A visitor finds your site through one of the many ways you have been carried out to generate traffic, this person is on their site just what you are looking for, and when they are on the verge of making a purchase, there is a distraction and causes that this visit leaves your web site. Although the above example is hypothetical, the reality is that visitors can leave your site for a number of reasons, not take advantage of this opportunity. This may not happen in a large percentage, if you are using an autoresponder. Assuming the above example, and counting with an autoresponder, you would have been able to capture your visitor data (Email address and name), and track e-mail marketing until completion of the sale process. The Autoresponder are notable and flexible programs that do much more than respond to emails automatically.

Below I will present a series of ideas that you can use to make your autoresponder a machine to transform visitors into profitable customers. 1) Publish an electronic newsletter. The autoresponder will take care of subscriptions and follow-up of interested prospects that you have subscribed to in the form. This allows you to keep your list of subscribers updated about their products or services, and also build your reputation as an expert in your niche market. (2) Contact with affiliates. If you have an affiliate program you can easily contact with its affiliates to inform them of offers that are running, or to provide them with promotional material that can be used to increase their commissions and sales.