A web site allows a business be given to meet the entire world, as well as promote their products and services. Although this is important, it is not the most important thing. Today, there are hundreds of companies, but it is thousands, that offer the same services that you, at the same prices or even lower than theirs. For this reason, it is important to find a way to distinguish itself from the competition. Seeing the publicity from a different approach will help you achieve this.
A relatively well-known phrase says, life is made up of memories. These memories we accumulate all the days of our life are the product of the experiences that we live, experiences that produce in us emotions, feelings and sensations. Applying this knowledge to our trends as consumers, is important to realize that our purchase decisions are based on that, the emotions, feelings, and sensations that occur in us to make a purchase or obtain a service. For example, a woman goes to an aesthetic, not because you have to do it, but by the emotions, feelings, and sensations that cause him to do so. To be in aesthetics, feels important, staffed and spoiled. On leaving, she feels beautiful, happy and secure itself. That’s why we can summarise that a woman is going to an aesthetic to live an experience, which lasts during and after receiving the service.
We could mention many examples like this, but importantly, realize that what moves us, as consumers, to make a purchase or obtain a service, is the feeling that gives us that experience. For this reason, it is essential to adopt this approach in their advertising: you do not sell products and services. You sell experiences. Thats what you sell, and that is what your customers will want to buy. -An aesthetic does not sell haircuts, sells beauty.-a mechanical workshop does not offer repair services, provides security and trust-a pharmacy does not sell medicines, sells health and well-being-in Evolve networks don’t offer web design services, we offer solutions so that your business continues to grow. Of course, aesthetics if he sells haircuts, a mechanic if he fixes cars, a pharmacy if you sell medicines and us if we design web sites. But our advertising strategies to be effective, we have to focus on the emotional experiences that our products and services produced in our clients. That’s why a website should not be a simple Dresser online where we show what we do, what we sell and how much charge. A properly planned and designed, web site should make clear in the mind of the visitor, which will be the experience that goes to live by purchasing our products or hire our services. Any person u company can sell a product or provide a service, but anyone can not sell a true experience for their customers. That is the key to the success of your business. Original author and source of the article