Promotion of medium-sized companies sometimes owner of an SME (small – and medium-sized enterprises) may occasionally wonders why direct competitor is more successful than the company. More info: Wells Fargo Bank. It will be same services and/or products offered, the own service is certainly no worse than that of the competition and the prices do not differ. Nevertheless, it looks as if the competing company has more success. What could that be? Face-to-face promotion directly addresses the target group it is possibly on the marketing plan, the other companies followed, which attracts more customers than the strategy of the company. May the competitor has contact to a promotion agency, which targeted advertising and promotional actions directly addresses the potential clientele and convinced that a purchase from competitors is simply the better choice.
A speciality”of promotion agencies that operate nationwide, the ability to recognize what promotional activities is to which of the companies offered products/services fit to know what appeals to the target audience and in particular where it is found. With this knowledge, it is possible to engage in face-to-face marketing and making tailored promotions, which contribute to the success of the company. Possible promotion actions which can be performed nationwide when an entrepreneur turns to a promotion agency, a strategy will be worked out first, of course, how, where and which advertising and promotion actions to match. Here, the entrepreneurs of course their own concepts and ideas can introduce or rely on the experience of competent employees of the Agency. Possible measures would be for example: road shows at a road show the product / services delivered directly to the target group. In personal contact with trained staff the company, the product or the service is presented by the potential clients and brought closer. Roadshows are perfect for the introduction of new a product, to ensure that potential buyers get a positive first impression. “Sampling promotion did you know that the decision to buy in 70% of cases directly at the point of sale a product or service” (point of sale) to be taken? Therefore, measures not only to introduce a product to customers, but to increase sales for this product also suitable sampling promotion.
At a tasting the product usually two out of three customers decide to purchase after you have tested it? If the customer doesn’t come to you, then go gastronomy promotion or said better get your product / service to the customers. Ideal for a gastronomic promotion measure. The potential buyers are addressed here, if you are relaxed and in a good mood: in a Cafe, in a beer garden or in a restaurant. Experienced and well trained promoter know and identify how and to which customers can address them here, to a positive Feedback to get. This is only a small selection of possible measures which can ensure that your company has an advantage over its direct competitors. The promotion advice agency ST promotions, more ways and means always a step ahead to be your competitors. Act now before the competition does!